Google ‘Fix Mobile Usability Issues’
You may have received one of these somewhat misleading email notifications from Google recently…
Google systems have tested 3 pages from your site and found that 100% of them have critical mobile usability errors. The errors on these 3 pages severely affect how mobile users are able to experience your website. These pages will not be seen as mobile-friendly by Google Search, and will therefore be displayed and ranked appropriately for smartphone users.
Google has been pushing out these email notices because it is changing its algorithm on 21st April 2015 so that responsive/mobile websites appear higher up in the search engine results when a search is made on a mobile device, Google want all websites to be more mobile friendly. Please note that these messages are a little misleading, even without being optimised for a smaller screen size, your website should display on a mobile device (smart phones and tablets) as it does on a desktop computer. Googles notification is therefore more related to usability on a mobile device as opposed to errors.
As mobile search is becoming more and more popular it’s a good idea to consider having a responsive/mobile site, i.e. have your website optimised for mobile displays.
If you want to check if your website is mobile friendly, Google have kindly provided an online tool which can be found here.
If your website is not mobile friendly, please get in touch to find out how we can help.